Understanding the adult content policy / Let's talk about Policy! Ep.4
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Understanding the adult content policy / Let's talk about Policy! Ep.4

July 14, 2019



hi everyone my name is John Brown and I lead our external outreach efforts representing the Adsense policy team today we'll be helping you to understand our adult content policy as you may be aware we have a strict adult content policy prohibiting any Content that could be construed as mature on pages with Google ads everyone has a different interpretation as to what is considered mature adult or sexual content and therefore our policy applies to all content that could potentially be considered as adult we recognize that interpretations of adult or mature content may vary across countries and cultures but we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem we strive to create a family safe network where advertisers have confidence that their ads will not appear alongside content that may not be suitable for their brand this is all a part of our effort to facilitate a balance where users advertisers and publishers all feel protected and all thrive when considering whether something could be construed as adult content our general rule of thumb is if you wouldn't want a child to see the content or you would be embarrassed to view the page at work in front of colleagues then you should not place ad code on a page this includes all forms of nudity or pornography sexually gratifying content including anything that is sexually suggestive or strategically covering nudity linking to adult or mature sites linking to mail-order brides escort services or sexual dating sites any adult related language including user-generated content for example users commenting on your site using mature language and all content related to sexual tips in health either an image or text format there are also other types of content that are considered to violate our adult content policy which I will link an article to in the description box of this video let's take a look at some examples do you think this image would be in violation of our adult content policy yes we consider this image to be sexual in nature and therefore it violates the policy do you think this next image would be in violation no we believe this image is not sexual in nature and does not violate the policy lastly do you think this image would be in violation no we believe this image is artistic in nature and does not violate the policy we understand that sometimes it can be difficult to monitor all the content on your site as a responsibility for placing ads only on compliant pages Falls with you there are some useful tools that we have listed in the description box of this video that may help you you'll find more useful content related to our adult content policy in our Help Center we hope this video has helped you to better understand our policies around the adult content and please let us know in the comments section if this video has been helpful thank you

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  1. This is complete hypocrisy when advertising companies themselves engineer ads to sexually arouse the individual (and get their attention) in order to get them to buy a product.

    The advertising industry is 100% hypocrisy and without honour.

    The truth is it's not about morals, inappropriateness, or even being 'adult' content or not. It's about popularity and money. Advertisers have no backbone or morals, and to say they do is the most laughable thing to hear in our modern society. Cut the bullshit. Cut the lies.

  2. What about a social network where users can post Not Safe For Work stuff, but it's blurred initially and the user have to click to see, like Reddit does. Is that against your policy?

  3. No I did not understand still.Listen I did not put any bad picture on my side ,other people put them & as I saw I tried to delete those pictures & videos.How can I control this problem.Second thing is that you showed all bad picture but for one picture you said it bad & others are not but according to my point of view all the pictures were bed.Please help me.

  4. PLEASE HELP ME!
    I have been trying the second step of creating an adsense account for the past two months.
    I even searched for it on YouTube and saw that everyone gets a ''get started'' page. But I am not getting it. The second step does not even require the need to have 4000 hours of watch time and 1000 subs. Please help me on how to proceed from the second step.

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