DURING ELECTION SEASON… WE SEE MORE POLITICAL POSTS AND ARTICLES POP UP ON SOCIAL MEDIA PLATFORMS.AND OF COURSE – I’S NOT ALL TRUE.2-ROBERT: KXA’S MAGGIE GLYNN SITS DOWN WITH A PROFESSOR AT THE UNIVERSITY OF TEXAS, OUTLINING WAYS TO SPOT THE REAL, FROM THE FAKE. SAMUEL WOOLLEY, UNIVERSITY OF TEXAS ASSISTANT PROFESSOR: â CAREFULLY ABOUT WHAT W’RE LOOKING AT AND WH’S CONTENT W’RE READING AND WHY.â MAGGIE: SAMUEL WOOLLEY LEADS THE PROPAGANDA RESEARCH PROGRAM AT THE UNIVERSITY OF TEXAS.HE SAYS THER’S ALWAYS BEEN FAKE INFORMATION – BUT I’S DIFFERENT NOW.SAMUEL WOOLLEY, UNIVERSITY OF TEXAS ASSISTANT PROFESSOR: â MEDIA, THE AMOUNT OF FAKE INFORMATION OUT THERE DURING AN ELECTION SEASON IS WAY HIGHER THAN IT WOULD HAVE BEEN IN THE 90S EVEN.MAGGIE: VOTERS…NOW HAVING TO WEED THROUGH WHAT CAN SEEM LIKE AN OVERWHELMING AMOUNT OF ARTICLES SHARED ON DIFFERENT PLATFORMS BEFORE HEADING TO THE POLLS.KATHY GENET, VOTER â FACEBOOK EVERY DAY ALL DAY.â â â MAGGIE: WHEN IT COMES TO SHARING AN ARTICLE…WOOLLEY HAS ONE SIMPLE SAMUEL WOOLLEY, UNIVERSITY OF TEXAS ASSISTANT PROFESSOR: â W’RE GOING TO SHARE IT, I THINK THAT WE SHOULD READ THE WHOLE THING AND TRY TO GLEAN WHAT WE CAN FROM IT IN TERMS OF THE BIG PICTURE MESSAGE MAGGIE: AND IF YOUâ(tm)RE HAVING A TOUGH TIME VERIFYING INFORMATIONâ|THERE ARE SOME TOOLS TO HELP.SAMUEL WOOLLEY, UNIVERSITY OF TEXAS ASSISTANT PROFESSOR: â THEY CAN DO IS GO TO ORGANIZATIONS LIKE SNOPES, OR THE ASSOCIATED PRESS OR OTHER FACT-CHECKING ENTITIES.â MAGGIE: THE CHOICE TO ENGAGE WITH THOSE WHO SHARE FALSE INFORMATION IS UP TO YOUKATHY GENET, VOTER â COUNTER THEM, SOMETIMES ‘LL ACTUALLY GO LOOK IT UP ON POLITIFACT.â VOTER â ‘M IN A PLACE NOW WHERE I’S THE LAW OF DIMINISHING RETURNS TO REALLY ARGUE WITH SOME OF THOSE PEOPLE.â WOOLLEY SAYS, HAVING MEANINGFUL CONVERSATIONS WITH THOSE CLOSE TO YOU…MAYBE OUTSIDE OF SOCIAL MEDIA, CAN HELP THESE ISSUES BECOME LESS POLARIZING.SAMUEL WOOLLEY, UNIVERSITY OF TEXAS ASSISTANT PROFESSOR: â RESEARCH BEHIND IT SHOWS THAT IF YOU TALK TO YOUR SON OR YOUR DAUGHTER IF YOU TALK TO YOUR GRANDPARENTS, YOU MIGHT CHANGE YOUR FEELINGS ON IT, AND THA’S FOR THE BEST.” MAGGIE: MAGGIE GLYNN, KXAN NEWS, SYDNEY: WOOLLEY ALSO SAYS DISINFORMATION.. USUALLY COMES FROM ORGANIZATIONS THAT HAVE A VESTED POLITICAL INTEREST. HE SAYS THA’S WHY I’S SO IMPORTANT TO CROSS-REFERENCE AND MAKE SURE YO’RE GETTING INFORMATION FROM A VERIFIED SOURCE.